Client: Univision

Role: Illustration & Design

Project Description: At its Upfront event, Univision introduced Univision Brand Labs to help marketers make smarter, long-term investments in Spanish-language advertising. A year later, the initiative has partnered with hundreds of brands to deliver integrated linear, digital, and social campaigns, often backed by multi-million-dollar budgets.

The challange: Design a series of posters that illustrated different facets of the Hispanic community and how they connect to Univision’s approach to serving its clients. The themes included identifying growth opportunities, leveraging consumer insights and research, crafting effective media strategies, overseeing production, and measuring, optimizing, and delivering campaign results.