Google Quantum AI
Agency: M Booth
Client: Google Quantum AI
Role: Art Director
Description: The challenge of the Google Quantum AI posts lies in translating highly technical, science-heavy content into visuals that are easy to digest, while also making abstract and complex concepts understandable. Our process begins with deep collaboration—meeting with the client and researchers to fully understand the subject matter—followed by concept development that evolves into engaging animations and static social assets.
Quantum Error Correction Graphical Narration
Communicating with Qubits is tricky, they must stay isolated to preserve their state yet still “hear” our signals.
We brought the quote to life through motion graphics, emphasizing dynamic type treatments and minimal visuals to help explain the process in a clear and engaging way.
Decoded Quantum Interferometry
Recently published in Nature, Decoded Quantum Interferometry (DQI), a new quantum algorithm achieving exponential speedup on select optimization problems
Fun Facts: Ultracold Temperatures
Quantum processors must be kept near absolute zero, colder than deep space. These temperatures reduce noise and maintain quantum coherence, making quantum computing possible.
By blending brand assets with motion graphics and type treatments, we pushed the brand into new visual territory while staying true to its core identity.
Lattice Gauge Theories
Using quantum simulations, researchers were able to observe the behaviour of “invisible strings” that tie together particles.
The challenge with this animation was accurately visualizing raw data while keeping the visuals engaging and compelling.