Agency: M Booth

Client: American Express

Role: Designer, Illustrator

Task: Develop a visual to support the joint launch between American Express and Microsoft. Leverage the approved data points as core assets, and establish an on-brand visual direction that brings the data to life in a compelling and engaging way.

Solution: I adhered closely to the brand guidelines by using approved brand colors and visual elements, while reimagining the approach as an infographic to allow the data to take center stage in a visually engaging and easy-to-understand way. The project was highly successful and was featured on screens at American Express headquarters, as well as across multiple company-wide visual assets.