Client: American Express

Role: Illustration & Design

Project Description: American Express commissioned me to design a series of in-store decals for small businesses across multiple cities in the United States.

The Challange: I worked exclusively within American Express’s brand colors, color pairings, and established illustration system, while expanding on it to create visually engaging designs. Each decal was tailored to the city where it would be used, aiming to capture its authentic character rather than relying on stereotypes. This required cultural and visual research to understand and reflect the unique identity of each location.